KMG International (Rompetrol) has recently integrated a new retail IT system that serves the entire network of fuel stations managed by Rompetrol Downstream in Romania, the company announced on Wednesday in a press release.
This year, the system will be expanded and finalized in the Republic of Moldova, Bulgaria and Georgia, where Rompetrol operates extensive fuel station networks.
Available in 500 Rompetrol stations, the new IT system uses technologies based on artificial intelligence and blockchain, as well as machine learning, to streamline internal processes. Through the major effort of Rompetrol teams from the IT and operational segments, the new system was replaced without disrupting the stations' activity and ahead of the agreed execution deadline.
"In each station, within an average of three hours, the specialized teams made a rapid transition to the new system, installing the new software and hardware, including testing prior to opening the sales. Achieving the replacement of retail, card management, and fiscal systems across more than 20% of petrol stations in the Romanian market within a 3-month period is an exceptional performance, made possible by the considerable support from the top management and our partners, major factors in integrating a digital solution designed to strengthen Rompetrol's position in the Romanian market," said Askhat Katrenov, Program Manager with KMG International, as quoted in the release.
The new retail system is a modern solution that supports all the basic operations of a gas station, including POS, pump control, payments, loyalty, store, gastro, e-services and real-time data integration. Thus, the operations of the station staff will be significantly simplified by automating many daily processes, such as price updates, stock management and reporting.
Rompetrol Fill&Go cards are still being used, but they will be gradually replaced by new contactless and virtual cards in a future development phase, planned for this year. In addition, the use of Ring technology (automatic recognition) is still possible, and the license plate recognition software will also be installed this year.
At the same time, the new retail system uses a series of smart tools to enhance Rompetrol's services and efficiency. Artificial Intelligence (AI) enables smarter and faster service at every Rompetrol station. These tools will support future development, which will include automating daily operations so that staff can focus on delivering a positive customer experience.
Machine Learning analyzes sales patterns and predicts demand, ensuring that customers' favorite products are always in stock. It generates accurate sales forecasts - minimum, estimated and maximum - for the coming week, ensuring that stations are always ready to meet customer needs.
Blockchain enables security and transparency as core elements of the new system. The technology protects customer data and transactions, ensuring that every payment and loyalty point is processed securely and reliably. This advanced level of security also increases the trust of partners and commercial customers.
For Rompetrol customers, the benefits can be summarized in faster and smoother services (fast transactions and minimal waiting times, thanks to automated processes and real-time data integration), a personalized experience (the system predicts demand and keeps preferred products in stock), and loyalty programs and effortless payments (from Rompetrol Fill&Go cards to the upcoming contactless and virtual options, rewards and payment are simplified).
The system uses new technologies that allow Rompetrol stations to improve their ability to support the speed and scalability that customers require amid the emergence of new digital tools, ensuring a quality service.
Rompetrol Downstream operates a network of 1,217 fuel distribution points, consisting of Rompetrol-owned stations, Rompetrol Partner stations, as well as mobile stations - Rompetrol Express - and internal bases (5, 9 and 20 cubic meter tanks installed on the premises of companies in various fields, such as transport, construction, agriculture etc.).
At the same time, the company operates six fuel depots nationwide, approximately 280 LPG filling stations and over 7,000 distribution points for LPG cylinders and household cylinders.
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