Approximately 60% of Romanian retailers reported increases in sales during the pandemic, while the number of online orders increased by 57%, according to a study conducted by the digital trading platform VTEX, Agerpres reports.
According to VTEX data released on Tuesday, in order to adapt to the changes brought about by the pandemic, between March 2020 and March 2022, the companies made decisions such as: diversifying their portfolio (62%), increasing the marketing budget (48%) and changing the platform with one more efficient and flexible, which allows rapid changes depending on business needs. On the other hand, only 11% of retailers have reduced their product portfolio and product ranges.
Most retailers in Romania, approximately 60%, reported increasing sales from the beginning of the pandemic until March 2022. In the same period, there was a 57% rise in online orders, and most companies that recorded increases had been on the market for 4 to 7 years. On the other hand, only 52% of young companies (1-3 years) reported increases in sales in the last two years.
At the same time, in addition to the high demand, the number of returns during the pandemic also increased by 33%, while 55% of the interviewed retailers pointed out that the number of returns remained relatively constant.
The specialized study reveals that Romanian retailers faced, on average, two challenges in managing their business. Thus, in most cases, these are external factors, such as increased competition (21% of retailers) or the supply and delivery of products (18%). These are followed by the conversion of store visits into purchases (17%), attracting the right customers (17%) and customer loyalty (14%). At the same time, experienced businesses face many difficulties, such as: shopping cart abandonment, customer loyalty, or pricing policy.
The VTEX study was carried out in collaboration with the market research company MKOR Consulting on a sample of over 200 medium and large retailers.
Almost 60 pct of Romanian retailers report increasing sales during pandemic (study)
Sursă foto: stiripesurse.ro
Distribuie articolul
Distribuie articolul
București
8°C
8°CArticole Similare
6
ForMin Toiu reiterates Romania's support for Ukraine at informal meeting of Foreign Affairs Council in Kiev
6
10
“Family Footprints”: Students from Four Countries Explore Family Values through an eTwinning Project
10
10
Gov't approves memorandum for signing of EU-Mercosur Partnership Agreement
10
12
Customs authority, anti-corruption directorate sign collaboration protocol
12
16
EnerMin Ivan:Romania was attacked by Russian Federation 17 times in history, USA has always been an ally
16
10
Government: Capping of markup for basic foods extended until June 30
10
17
Hidroelectrica's Badea: Hydroelectric power plants are not sufficiently backed in Europe
17
10
Andrei (INS): There are controversies over gov't because data are not well understood
10
15
EnergyMin Ivan says decision to cut excise duty on diesel fuel must be made this week
15
19
Ivan, on leaving government: Decision belongs to the 5,000 colleagues in PSD
19
11
Energy crisis puts major pressure on ANRE; over 20 billion RON settled for compensation(secretary general)
11
14
Nicusor Dan: Romania still needs to develop transport infrastructure
14
13
Almost two-thirds of Romanian retail investors do not trust the prospects of the local economy (report)
13
Comentează